Marketing Brand ME
 

Workshop Description

The very popular and dynamic workshop will allow professionals to gain new insights and skills in communicating more persuasively.  In an environment that is safe, fun, and stimulating, participants will be encouraged and supported to practice 'selling' their unique competencies.

Through practical illustrations, by learning new tools and vocabulary, and by receiving feedback and praise, participants will gain new abilities that can be quickly used to make a credible impression at work.

Content outline

How we need to communicate to be heard
Personal visibility campaign
The qualities of the good communicator
Analyzing your communication style
Sizing up your strengths and weaknesses
Participants demonstrate their communication effectiveness
Feedback session

Assertiveness and influence
Understanding the power of assertiveness
Self-assessment of assertiveness
Influencing styles and strategies
Participants develop a personal influencing strategy

The path to persuasiveness
Six secrets for being persuasive
The persuasion model that matches your message to your audience
Establishing credibility and common ground

Marketing brand me
Identifying sources of strength and pride
Projecting credibility and unique added value
Being a star at work - tips for visibility and networking

Personal Feature - Benefit Model
Identifying how to bring value to others
Understanding the importance of customer focus in everything we do

Projecting a memorable message
Constructing a personal promotional statement

How to be inspiring, credible and engaging
Individual practice sessions
Using feedback to improve

Marketing Brand ME

" ?>